AVI GVILI

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THE IMPORTANCE OF A GOOD PUBLISHER

It’s often said that in the 21st century content is king. But what is less known is that distribution, editing and marketing of that content is the emperor. While the field of publishing has opened up in new and amazing ways, the need for a knowledgeable publisher to guide an author through the writing, production, distribution, and marketing of a book has only become much more important. The statistics on the amount of books being published every day are staggering: Bowker, the trade book data and ISBN company, reports that in 2012 3,500 books were published every day. Multiply that number by 365 days and you start to grasp the tremendous competition that is the modern day book market. More so now than ever before, hiring an experienced publisher is key to developing your book from idea to best seller status. Most publishing companies today like Lulu and Create Space take an author’s money only to offer in return minimum distribution and basic formatting. Our company, Boulevard Books, will guide the author every step of the way to make sure the final product is beautiful, distributed worldwide and marketed continuously. We are with the author for the life of the book. In my next posts I'll discuss the book production process further, including the importance of editing, formatting and the holy grail of online marketing.